In the Past 30 Days...
POSTS PER company
PER WEEK
PER WEEK
1.8
ENGAGEMENTS
PER POST
PER POST
644.1
ENGAGEMENT RATE
PER POST
PER POST
0.06%
In the last 30 days, the average company in this landscape has grown their audience by -94.9%. On average, each post in this landscape earns more than 644.1 engagements. Tarte Cosmetics is topping the charts with more than 1.69k engagements per post on their 4 posts in the last 30 days.
Key Trends for Makeup
Contests and giveaways
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
New Releases
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
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The Social Media Benchmark Report
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