In the Past 30 Days...
POSTS PER company
PER WEEK
PER WEEK
20.5
ENGAGEMENTS
PER POST
PER POST
4.06k
ENGAGEMENT RATE
PER POST
PER POST
0.06%
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tarte Cosmetics grew faster than everyone else, with 0.4% growth! On average, each post in this landscape earns more than 4.06k engagements. MAC Cosmetics is topping the charts with more than 10.6k engagements per post on their 112 posts in the last 30 days.
Key Trends for Makeup
Contests and giveaways
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
New Releases
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
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