In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. LUSH grew faster than everyone else, with 0.6% growth! On average, each post in this landscape earns more than 2.30k engagements. MAC Cosmetics is topping the charts with more than 4.59k engagements per post on their 155 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
1.71k Likes • 33 Comments
Date night, girls’ night, or solo and unbothered. There’s a Valentine's Day lip combo for that. Which one’s yours? maccosmeticscanada
272 Likes • 9 Comments
“love you, mean it” ❤️ tatyanaalii_ self-love, locked in
34 Reactions • 1 Comments • 0 Shares
Love is in the air… and on our cheeks 💕💌 This Valentine’s Day, fall head over heels for Love Flush Blush - your perfect match for soft, rosy cheeks and a glow that lasts! 😉 This cushiony, buildable liquid blush creates a natural-looking flush with lasting color and glow! ✨ Shop now, exclusively available at …
1 Reactions • 0 Comments • 0 Shares
“love you, mean it” ❤️ @tatyanaalii_ self-love, locked in
120 Likes • 5 Comments • 0 Shares
happy galentine’s day! 🎀💕
70 Likes • 17 Comments • 1 Shares
long nights call for long lasting #nyxcosmetics faves 💖 @SIERRA ROSE #overnightbag #makeupbag
36 Likes • 3 Comments • 2 Shares
Day 7 of ABH’s Valentine’s Lip Combos 💘 A signature Valentine’s lip from @anastasiasoare herself 👑 Malt Lip Liner for definition, Kiss Lip Velvet for soft color, and Honey Diamond Lip Gloss for that perfect finishing glow 💋 ✨ #ABHLips #AnastasiaBeverlyHills #lipcombo #valentinesdaymakeup
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.